Case study · Landscaping

How [CLIENT NAME — pending] achieved +5,007% growth in 90 days.

Through seasonal content capture, process-driven videos, and consistent before-and-after storytelling, this Minnesota landscaping business transformed its social presence into a recognizable local brand with measurable audience growth.

+5,007% Growth
90 Days Timeframe
Minnesota Landscaping
The challenge

Making seasonal work visible year-round.

[CLIENT NAME — pending] had strong local word-of-mouth and high-quality landscaping work, but their online presence wasn't reflecting the scale, professionalism, or transformation value of the projects they were completing.

Like many service-based businesses, most of the best work was happening offline. The challenge became documenting visually impressive projects consistently enough to build recognition while educating potential customers about the process behind the results.

The strategy focused on creating repeatable seasonal content systems that highlighted before-and-after transformations, ongoing project progress, and the craftsmanship involved in landscape installation and lawn care work.

Pain points
  • Limited online visibility despite strong project quality
  • Needed more inbound inquiries during peak season
  • Existing content lacked consistency and structure
  • Seasonal projects were not being documented effectively
  • Needed educational content that built trust locally
The approach

Building content around the visual strength of the work.

Step 01

Focused on seasonal capture opportunities

Capture days were planned around high-visibility seasonal projects, transformations, installs, and active outdoor work that naturally performed well visually.

Step 02

Built around before-and-after storytelling

The strategy emphasized visual transformation content alongside educational process clips that showed the craftsmanship behind the finished result.

Step 03

Posted consistently with tuned vertical edits

Platform-native editing and consistent posting helped create recognizable branding while improving retention and long-term local visibility.

The results

Explosive visibility growth through consistent visual content.

Analytics Screenshot Placeholder Jordan will replace this section with the finalized landscaping analytics screenshot and supporting visuals.
+5,007%

Audience and visibility growth achieved over a 90-day period after implementing the new content system.

90 Days

Timeframe used to measure the transformation in visibility, reach, and content engagement.

Seasonal

Capture and posting strategy built around seasonal landscaping demand and transformation-focused content.

Top performing content

The content themes that generated the strongest engagement.

Backyard transformation · Before and after reveal
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Installing retaining walls step-by-step
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Spring cleanup process · Minnesota properties
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Landscape install timelapse from start to finish
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What goes into a full lawn renovation?
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“Placeholder testimonial from [CLIENT NAME — pending]. Jordan will replace this section with the finalized client quote discussing visibility growth, customer response, and the impact of the content strategy.”
[CLIENT NAME — pending] · Landscaping & Lawn Care

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